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IFDA Speakers Bureau - Jody Seivert

Jody Seivert's picture
Jody Seivert
Professional

Ms. Seivert has been producing results in the upper end, fashion forward industries since 1979. She has been successful in a variety of positions in retail and wholesale, was a successful designer and an award winning regional and national training specialist with Ethan Allen, Inc. and General Manager of Cabot House – a chain of high-end furniture and design stores in New England.

For Designers Only/Creating Conversations of Expectation

A multi-layered communication process for collecting information from the client, detailing the design relationship and designer expectations, and gaining commitments from the client to move forward. It also includes managing difficult conversations (like dealing with discount requests and internet shopping) and dealing with different behavioral styles effectively.

For Designers Only / Creating Conversations of Expectation   .2 CEU’s  IDCEC#8659

LCD Projector and Screen
Lavaliere Microphone

James Druckman, President/CEO New York Design Center 212-679-9500 x15
Jobst T. Blachy, President/CEO Rose Tarlow-Melrose House 323-651-2202

Speaker Fees:

Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Pricing Design

The culmination and comparison of a 3 year study of pricing practices of interior designers through the economic changes and the shifting research and buying habits of the affluent public who use designers.This includes a group exercise to compare different pricing strategies to determine profitability and the best plan to use for the project.  Also included are specific sales and marketing actions to take that will increase the number of prospects, improve designer efficiency, and decrease client misuse of designer time and talent.

 

 


 

Pricing Design  .2 CEU’s  IDCEC#101268

LCD Projector and Screen
Lavaliere Microphone

James Druckman, President/CEO New York Design Center 212-679-9500 x15
Jobst T. Blachy, President/CEO Rose Tarlow-Melrose House 323-651-2202

Speaker Fees:

Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Probing and Prioritizing/Pricing and Profitability

The first part “Probing and Prioritizing” is 60 minutes devoted to ‘opening’ the interaction between and designer and prospective client.  It includes: 

- The telephone screen format - to identify quickly if you can move to the next step

- The initial visit - what the objective is an how to meet that objective

- Customer preparation and homework - how to determine their true commitment and willingness to participate in YOUR process

- Your website and collateral material - how to use it to help the client move forward and say ‘Yes’ quicker

 

Prior to this section, the designers to fill out an anonymous, brief questionnaire about their pricing, hourly charge, mark up and mark down, and profit margins. The program is offered with a break between sessions…during that break their information is collated and loaded it into the presentation so that they learn the averages and median numbers of their marketplace and competition. This is GREAT information!

 

The second part “Pricing and Profitability” is 60 minutes devoted to ‘structuring’ the sales process to maximize profitability.  It includes:

- Hourly rates - how do you charge and how do you compare to your competition?

- Mark up and Mark down - which is best and for which project?

- Profit and Profit margins - what are they are why are they important to you?

To summarize the material – designers participate in a group exercise with all of the elements of a project and determine the profitability of the project and if they should take it on or not. It’s EYE-OPENING to see how they engage in this new perspective and way of doing business. 

 

 

This program has .2 IDCEC CEU’s when offered together - .1 CEU for each segment, .2 total.  And with the ASID increased in required CEU’s from .6 to 1.0 in a 2 year period, this .2 CEU program is great for you!   It also has .3 CEU’s from CQRID for IDS designers.

LCD Projector and Screen

James Druckman, President/CEO New York Design Center 212-679-9500 x15
Jobst T. Blachy, President/CEO Rose Tarlow-Melrose House 323-651-2202

Speaker Fees:

Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Profitable Partnerships

A program for designers on how to market, qualify, sell professional design services. Also, how to create partnerships with design center showrooms that will strengthen designer skills and improve designer sales results.

 Profitable Partnerships  .2 CEU’s  IDCEC#8795

LCD Projector and Screen
Lavaliere Microphone

James Druckman, President/CEO New York Design Center 212-679-9500 x15
Jobst T. Blachy, President/CEO Rose Tarlow-Melrose House 323-651-2202

Speaker Fees:

Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.