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IFDA Speakers Bureau - All

iPAD Apps for the Design Trade

The iPad is fast becoming the tool of choice in many industries including ours. There are so many tools available for the iPad to make our work so much easier. I teach a hands on class where attendees can either watch or follow along with their own iPad as we walk through the many iPad apps for business owners and interior designers.

Lectern/Podium
LCD Projector and Screen
Lavaliere Microphone

Tim Manning, IFDA - tim94549@comcast.net 925-683-0725
Nan Walz, IFDA - amalienan@yahoo.com 925-367-4587

Speaker Fees:

Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

In its Best Light: Making the Most of your Interior Photography

IDCEC CEU Approved Course 40321( .1 CEUs)

Lectern/Podium
LCD Projector and Screen
Lavaliere Microphone

Lauren Shelby, Principal/Designer
Spaces Within
Phone: (650) 712-4491

Judith Clark, Principal/Designer
Design Elements
Phone: (925) 837-5839

Speaker Fees:

Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

For Designers Only/Creating Conversations of Expectation

A multi-layered communication process for collecting information from the client, detailing the design relationship and designer expectations, and gaining commitments from the client to move forward. It also includes managing difficult conversations (like dealing with discount requests and internet shopping) and dealing with different behavioral styles effectively.

For Designers Only / Creating Conversations of Expectation   .2 CEU’s  IDCEC#8659

LCD Projector and Screen
Lavaliere Microphone

James Druckman, President/CEO New York Design Center 212-679-9500 x15
Jobst T. Blachy, President/CEO Rose Tarlow-Melrose House 323-651-2202

Speaker Fees:

Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Pricing Design

The culmination and comparison of a 3 year study of pricing practices of interior designers through the economic changes and the shifting research and buying habits of the affluent public who use designers.This includes a group exercise to compare different pricing strategies to determine profitability and the best plan to use for the project.  Also included are specific sales and marketing actions to take that will increase the number of prospects, improve designer efficiency, and decrease client misuse of designer time and talent.

 

 


 

Pricing Design  .2 CEU’s  IDCEC#101268

LCD Projector and Screen
Lavaliere Microphone

James Druckman, President/CEO New York Design Center 212-679-9500 x15
Jobst T. Blachy, President/CEO Rose Tarlow-Melrose House 323-651-2202

Speaker Fees:

Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Probing and Prioritizing/Pricing and Profitability

The first part “Probing and Prioritizing” is 60 minutes devoted to ‘opening’ the interaction between and designer and prospective client.  It includes: 

- The telephone screen format - to identify quickly if you can move to the next step

- The initial visit - what the objective is an how to meet that objective

- Customer preparation and homework - how to determine their true commitment and willingness to participate in YOUR process

- Your website and collateral material - how to use it to help the client move forward and say ‘Yes’ quicker

 

Prior to this section, the designers to fill out an anonymous, brief questionnaire about their pricing, hourly charge, mark up and mark down, and profit margins. The program is offered with a break between sessions…during that break their information is collated and loaded it into the presentation so that they learn the averages and median numbers of their marketplace and competition. This is GREAT information!

 

The second part “Pricing and Profitability” is 60 minutes devoted to ‘structuring’ the sales process to maximize profitability.  It includes:

- Hourly rates - how do you charge and how do you compare to your competition?

- Mark up and Mark down - which is best and for which project?

- Profit and Profit margins - what are they are why are they important to you?

To summarize the material – designers participate in a group exercise with all of the elements of a project and determine the profitability of the project and if they should take it on or not. It’s EYE-OPENING to see how they engage in this new perspective and way of doing business. 

 

 

This program has .2 IDCEC CEU’s when offered together - .1 CEU for each segment, .2 total.  And with the ASID increased in required CEU’s from .6 to 1.0 in a 2 year period, this .2 CEU program is great for you!   It also has .3 CEU’s from CQRID for IDS designers.

LCD Projector and Screen

James Druckman, President/CEO New York Design Center 212-679-9500 x15
Jobst T. Blachy, President/CEO Rose Tarlow-Melrose House 323-651-2202

Speaker Fees:

Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Profitable Partnerships

A program for designers on how to market, qualify, sell professional design services. Also, how to create partnerships with design center showrooms that will strengthen designer skills and improve designer sales results.

 Profitable Partnerships  .2 CEU’s  IDCEC#8795

LCD Projector and Screen
Lavaliere Microphone

James Druckman, President/CEO New York Design Center 212-679-9500 x15
Jobst T. Blachy, President/CEO Rose Tarlow-Melrose House 323-651-2202

Speaker Fees:

Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Connect the Dots…Design in Context

This informative and engaging presentation is designed to help connect design styles to the context of history, culture, events and meaning. Visual imagery and commentary highlight significant themes, details, and events from the past...from the antiquities to contemporary time. Be guided and inspired to incorporate these ideas into new projects.

This course has been approved by IDCEC (Interior Design Continuing Education Council), #101279, registered with the NCIDQ as ASID Course #8071 and carries 0.2 CEUs for ASID, IDC, IDEC, and IIDA

Lectern/Podium
LCD Projector and Screen
Lavaliere Microphone

Susan Hirsh, IFDA Past President: susan.hirsh@benjaminmoore.com

Laura Davis, IFDA Texas Chapter President: laura@hpdarch.com

Speaker Fees:

Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Recipient of the IFDA Educational Foundation's Barbara Brock Grant

Connect the Dots: Antiquities through Neoclassic

Architectural and interior elements within the context of events and culture.

Lectern/Podium
LCD Projector and Screen
Lavaliere Microphone

 

Susan Hirsh, IFDA Past President: susan.hirsh@benjaminmoore.com

Laura Davis, IFDA Texas Chapter President-elect: laura@hpdarch.com

 

Speaker Fees:

Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Recipient of the IFDA Educational Foundation's Barbara Brock Grant

Connect the Dots: Empire through Today

Architectural and interior elements within the context of events and culture.

Lectern/Podium
LCD Projector and Screen
Lavaliere Microphone

Susan Hirsh, IFDA Past President: susan.hirsh@benjaminmoore.com

Laura Davis, IFDA Texas Chapter President-elect: laura@hpdarch.com

Speaker Fees:

Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Recipient of the IFDA Educational Foundation's Barbara Brock Grant

The Psychology of Color

Color is considered a powerful design tool in the built environment. Decisions related to color are best made with scientific knowledge of the attributes of color. This course highlights how perception of color directs human response in behavior and emotion. It demonstrates how perception is influenced by personal experiences and cultural identifications. The meaning of color as it has changed over time and place is explored, concluding with future directions.

This course has been approved by IDCEC (Interior Design Continuing Education Council), #101170 and carries .2 CEUs for ASID, IDC, IDEC and IIDA.

Lectern/Podium
LCD Projector and Screen
Lavaliere Microphone

Kathryn Robbins, 2012 IFDA Philadelphia Chapter President, krobbinsinteriors@comcast.net 

 

Speaker Fees:

Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Recipient of the IFDA Educational Foundation's Barbara Brock Grant

Accessories: Style & Substance

Furnishing the nest. Personalizing space and the reasons we do; categories, groupings, and display.

Lectern/Podium
LCD Projector and Screen
Lavaliere Microphone

Speaker Fees:

Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Recipient of the IFDA Educational Foundation's Barbara Brock Grant

The Business of Interior Design

Skills and traits needed; working with clients, suppliers, and contractors; fee compensation structures

Lectern/Podium
LCD Projector and Screen
Lavaliere Microphone

Susan Hirsh, IFDA Past President: susan.hirsh@benjaminmoore.com

Laura Davis, IFDA Texas Chapter President-elect: laura@hpdarch.com

Speaker Fees:

Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Recipient of the IFDA Educational Foundation's Barbara Brock Grant

Color Trends and New Directions

What are the influencing factors and design drivers and their impact on design? Staying ahead of the curve

References are available upon request from the speaker.

Lectern/Podium
LCD Projector and Screen
Lavaliere Microphone

Susan Hirsh, IFDA Past President: susan.hirsh@benjaminmoore.com

Laura Davis, IFDA Texas Chapter President-elect: laura@hpdarch.com

Speaker Fees:

Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Recipient of the IFDA Educational Foundation's Barbara Brock Grant

Design Concepts

A Journey from Line to Harmony: Refresh and reconsider the basics: Line, pattern, texture, scale, light, and color, proportion, balance, rhythm, contrast, emphasis, and harmony

Lectern/Podium
LCD Projector and Screen
Lavaliere Microphone

Susan Hirsh, IFDA Past President: susan.hirsh@benjaminmoore.com

Laura Davis, IFDA Texas Chapter President-elect: laura@hpdarch.com

Speaker Fees:

Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Recepient of the IFDA Educational Foundation's Barbara Brock Grant

Historical Styles Inspiring New Kitchen & Baths

Looking back over time on how we have approached basic and often elaborate needs and rituals around eating and cleansing. What are today’s trends?

Lectern/Podium
LCD Projector and Screen
Lavaliere Microphone

Florence Perchuk, IFDA NY Chapter, fperchuk@aol.com

Speaker Fees:

Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Recipient of the IFDA Educational Foundation's Barbara Brock Grant

Sourcing

Current issues and trends in retail and trade resources; exploring alternative markets; link to fashion

Lectern/Podium
LCD Projector and Screen
Lavaliere Microphone

Speaker Fees:

Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Recipient of the IFDA Educational Foundation's Barbara Brock Grant

Wabi Sabi Spirit and Style

Based on the Japanese notion of imperfection as beauty. Discover the richness and spirit in the changing nature of patina, texture, transcendence, even decay.

Lectern/Podium
LCD Projector and Screen
Lavaliere Microphone

Speaker Fees:

Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Recipient of the IFDA Educational Foundation's Barbara Brock Grant