Image

IFDA Speakers Bureau - Mike Peterson

Mike Peterson's picture
Mike Peterson
Professional
Florida Chapter
561-628-8825

Mike Peterson, Visionary Design Marketing

 

Mike Peterson is founder of the innovative marketing and brand firm, Visionary Design Marketing.  Visionary Design Marketing's goal is to help companies create tailored, strategic and effective communications that are founded in a clear understanding of their brand.

The Power of Personal Branding

We live in a world of brands. We pass them every day. They touch us…most often without us even knowing. We drive BMWs, we eat Dunkins, we wear Louboutin and Dolce. We drink Belvedere…and even Fuji and Evian. If we can brand “products” such as cars, donuts, apparel, liquor and even water…shouldn’t we be able to brand our luxury design services?

This workshop-style presentation is highly interactive with a sense of self-discovery. Attendees exclusively will have the distinct opportunity to go through this process with one of the leading luxury design specialists in the world, and begin to think of themselves in a different, more appreciative light. You’ll find it motivational and transformative as you slowly awaken to the fact that you are much more than a product or service provider. You are a BRAND, and you will learn exactly how to live it! It will be a pivotal experience for you!

Lectern/Podium
LCD Projector and Screen
Handheld Microphone
Lavaliere Microphone
Speakers

References are available upon request from the speaker.

Speaker Fees:

Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Brand Based Leadership

This interactive workshop is the natural follow up to The Power of Personal Branding. This workshop helps attendees implement the mission and vision that are born from understanding “Who they are” as a brand. Real life examples taken from major marketers will be used as case studies to further the understanding of brand based leadership. Action steps are provided that will move their business forward in the marketplace.

Lectern/Podium
LCD Projector and Screen
Handheld Microphone
Lavaliere Microphone
Speakers

References are available upon request from the speaker.

Speaker Fees:

Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Design Harmony: Design's Influence on Health and Wellness

Design Harmony: Design’s Influence on Health and Wellness

Designers need to look deeply into the real value they provide. It's more than just placing product or balance and scale. Designers need to market their real value...the differentiator... health, beauty and pleasure....and the emotional reward they provide to clients. A panel of leading designers, who have researched the value proposition behind these benefits, will provide the analysis and the action steps we can take to distinguish ourselves. Are you getting credit for providing health and pleasure for your clients?  

This seminar will also include an introduction to the subject of Biophillic Design, one of the newest and fastest growing influences in design today.

Target attendees: Architects, designers, all businesses associated with workplace and residential design.

This can be a panel discussion or a presentation.

Lectern/Podium
LCD Projector and Screen
Handheld Microphone
Lavaliere Microphone
Speakers

References are available upon request from the speaker.

Speaker Fees:

Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Solutions to the Online Invasion

The online and retail invasion is real and it is here to stay. This candid conversation explores how designers are navigating this new world where multiple product sources are available to all of our clients. Today’s consumer is being inundated with information on product that unless clarified, will create havoc in the distribution and pricing process. We know that online product offerings and retail sellers who pose as designers do not provide the “value” offered by interior designers, but how do we convey that to the end user? Join in a thought-provoking discussion with designers about the many value propositions the trade can and should be offering clients. Attendees will come away with specific actions steps to combat the invasion and grow their business.

Target attendees: Designers, showrooms, design centers

Panel discussion

Lectern/Podium
LCD Projector and Screen
Handheld Microphone
Lavaliere Microphone
speakers

References are available upon request from the speaker.

Speaker Fees:

Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.