Solutions to the Online Challenges Faced by Designers

Presented by Mike Peterson, IFDA, Founder of Visionary Design Marketing

This panel seminar seeks to help interior designers embrace the growing influence of online in their business. The design industry is heavily focused on “product,” but when product is easily acquired through multiple alternative sources, what does the designer do? Designers need to better understand their real value proposition and have confidence in it. Learning Outcomes: Learn how to address the threats posed by online retailers Learn how to better take advantage of the real value they offer. Be able to better identify the multiple services they provide compared to online retailers.