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SPEAKERS BUREAU

VIEW SPEAKERS AND THEIR TOPICS

Jody Seivert

Contact Information

Chapter: New England
Phone: 877.663.9663
Email: jody@onexone.com
Website: sellitorscheduleit.com

Topics

For Designers Only | Creating Conversations of Expectation

Description:
A multi-layered communication process for collecting information from the client, detailing the design relationship and designer expectations, and gaining commitments from the client to move forward. It also includes managing difficult conversations (like dealing with discount requests and internet shopping) and dealing with different behavioral styles effectively.

CEU Credits:
For Designers Only / Creating Conversations of Expectation – .2 CEU’s IDCEC#8659

AV Requirements:
LCD Projector and Screen
Lavaliere Microphone

References:
James Druckman, President/CEO – New York Design Center – 212-679-9500 x15
Jobst T. Blachy, President/CEO – Rose Tarlow-Melrose House – 323-651-2202

Speaker Fees:
Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Pricing Design

Description:
The culmination and comparison of a 3 year study of pricing practices of interior designers through the economic changes and the shifting research and buying habits of the affluent public who use designers.This includes a group exercise to compare different pricing strategies to determine profitability and the best plan to use for the project. Also included are specific sales and marketing actions to take that will increase the number of prospects, improve designer efficiency, and decrease client misuse of designer time and talent.

CEU Credits:
Pricing Design – .2 CEU’s IDCEC#101268

AV Requirements:
LCD Projector and Screen
Lavaliere Microphone

References:
James Druckman, President/CEO – New York Design Center – 212-679-9500 x15
Jobst T. Blachy, President/CEO – Rose Tarlow-Melrose House – 323-651-2202

Speaker Fees:
Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Probing and Prioritizing/Pricing and Profitability

Description:
The first part “Probing and Prioritizing” is 60 minutes devoted to ‘opening’ the interaction between and designer and prospective client. It includes:

  • The telephone screen format – to identify quickly if you can move to the next step
  • The initial visit – what the objective is an how to meet that objective
  • Customer preparation and homework – how to determine their true commitment and willingness to participate in YOUR process
  • Your website and collateral material – how to use it to help the client move forward and say ‘Yes’ quicker

Prior to this section, the designers to fill out an anonymous, brief questionnaire about their pricing, hourly charge, mark up and mark down, and profit margins. The program is offered with a break between sessions…during that break their information is collated and loaded it into the presentation so that they learn the averages and median numbers of their marketplace and competition. This is GREAT information!

The second part “Pricing and Profitability” is 60 minutes devoted to ‘structuring’ the sales process to maximize profitability. It includes:

  • Hourly rates – how do you charge and how do you compare to your competition?
  • Mark up and Mark down – which is best and for which project?
  • Profit and Profit margins – what are they are why are they important to you?

To summarize the material – designers participate in a group exercise with all of the elements of a project and determine the profitability of the project and if they should take it on or not. It’s EYE-OPENING to see how they engage in this new perspective and way of doing business.

CEU Credits:
This program has .2 IDCEC CEU’s when offered together – .1 CEU for each segment, .2 total. And with the ASID increased in required CEU’s from .6 to 1.0 in a 2 year period, this .2 CEU program is great for you! It also has .3 CEU’s from CQRID for IDS designers.

AV Requirements:
LCD Projector and Screen

References:
James Druckman, President/CEO – New York Design Center – 212-679-9500 x15
Jobst T. Blachy, President/CEO – Rose Tarlow-Melrose House – 323-651-2202

Speaker Fees:
Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Profitable Partnerships

Description:
A program for designers on how to market, qualify, sell professional design services. Also, how to create partnerships with design center showrooms that will strengthen designer skills and improve designer sales results.

CEU Credits:
Profitable Partnerships – .2 CEU’s IDCEC#8795

AV Requirements:
LCD Projector and Screen
Lavaliere Microphone

References:
James Druckman, President/CEO – New York Design Center – 212-679-9500 x15
Jobst T. Blachy, President/CEO – Rose Tarlow-Melrose House – 323-651-2202

Speaker Fees:
Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Mike Peterson

Contact Information

Chapter: Florida
Phone: 561.628.8825
Email: mpete1951@gmail.com
Website: visionarydesignmarketing.com 

Topics

The Power of Personal Branding

Description:
We live in a world of brands. We pass them every day. They touch us…most often without us even knowing. We drive BMWs, we eat Dunkins, we wear Louboutin and Dolce. We drink Belvedere…and even Fuji and Evian. If we can brand “products” such as cars, donuts, apparel, liquor and even water…shouldn’t we be able to brand our luxury design services?

This workshop-style presentation is highly interactive with a sense of self-discovery. Attendees exclusively will have the distinct opportunity to go through this process with one of the leading luxury design specialists in the world, and begin to think of themselves in a different, more appreciative light. You’ll find it motivational and transformative as you slowly awaken to the fact that you are much more than a product or service provider. You are a BRAND, and you will learn exactly how to live it! It will be a pivotal experience for you!

AV Requirements:
Lectern/Podium
LCD Projector and Screen
Handheld Microphone
Lavaliere Microphone

Additional AV Requests:
Speakers

References:
References are available upon request from the speaker.

Speaker Fees:
Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Brand Based Leadership

Description:
This interactive workshop is the natural follow up to The Power of Personal Branding. This workshop helps attendees implement the mission and vision that are born from understanding “Who they are” as a brand. Real life examples taken from major marketers will be used as case studies to further the understanding of brand based leadership. Action steps are provided that will move their business forward in the marketplace.

AV Requirements:
Lectern/Podium
LCD Projector and Screen
Handheld Microphone
Lavaliere Microphone

Additional AV Requests:
Speakers

References:
References are available upon request from the speaker.

Speaker Fees:
Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Design Harmony: Design's Influence on Health and Wellness

Description:
Designers need to look deeply into the real value they provide. It’s more than just placing product or balance and scale. Designers need to market their real value…the differentiator… health, beauty and pleasure….and the emotional reward they provide to clients. A panel of leading designers, who have researched the value proposition behind these benefits, will provide the analysis and the action steps we can take to distinguish ourselves. Are you getting credit for providing health and pleasure for your clients?

This seminar will also include an introduction to the subject of Biophillic Design, one of the newest and fastest growing influences in design today.

Target attendees: Architects, designers, all businesses associated with workplace and residential design.

This can be a panel discussion or a presentation.

AV Requirements:
Lectern/Podium
LCD Projector and Screen
Handheld Microphone
Lavaliere Microphone

Additional AV Requests:
Speakers

References:
References are available upon request from the speaker.

Speaker Fees:
Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Solutions to the Online Invasion

Description:
The online and retail invasion is real and it is here to stay. This candid conversation explores how designers are navigating this new world where multiple product sources are available to all of our clients. Today’s consumer is being inundated with information on product that unless clarified, will create havoc in the distribution and pricing process. We know that online product offerings and retail sellers who pose as designers do not provide the “value” offered by interior designers, but how do we convey that to the end user? Join in a thought-provoking discussion with designers about the many value propositions the trade can and should be offering clients. Attendees will come away with specific actions steps to combat the invasion and grow their business.

Target attendees:
Designers, showrooms, design centers

Panel discussion

AV Requirements:
Lectern/Podium
LCD Projector and Screen
Handheld Microphone
Lavaliere Microphone

Additional AV Requests:
Speakers

References:
References are available upon request from the speaker.

Speaker Fees:
Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Nancy Fire

Contact Information

Chapter: New York
Phone: 212.594.0777
Email: nfire@designworksintl.com

Topics

Describing Latest Design Trends and How to Leverage Them In Your Own Designs

Description:
For more than two decades, Nancy Fire has been at the epicenter of some of the world’s most exciting lifestyle trends. She has worked with leading brands and celebrities to capitalize on the emerging trends she curates to develop new product lines.

Her fine arts background, along with her focus on curation and style, has helped her look at the world of design with “eyes wide open.” Fire is gifted at adapting her sensibilities to embrace the way consumers are engaging with retail today on trend, color, and style.

Fire’s passion for design led her to start Design Works International, a lifestyle company in NYC, that serves as both a design think tank and a working studio where textiles, home furnishings, and fashion come to life. Her approach to design, coupled with her keen eye for trends, has landed her as one of the leading lifestyle and design experts in the world. Fire has designed everything from corporate showcases to museum exhibits and even celebrity product lines. Currently, she serves as Design Director for HGTV HOME, where she oversees the brand’s design direction and image, while working directly with partners Bassett Furniture and Sherwin-Williams to bring consumers affordable yet on-trend home products.

AV Requirements:
LCD Projector and Screen
Internet Connection
Lavaliere Microphone

References:
References are available upon request from the speaker.

Speaker Fees:
Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Developing An Eye for Spotting Break-Through Designs

Description:
For more than two decades, Nancy Fire has been at the epicenter of some of the world’s most exciting lifestyle trends. She has worked with leading brands and celebrities to capitalize on the emerging trends she curates to develop new product lines.

Her fine arts background, along with her focus on curation and style, has helped her look at the world of design with “eyes wide open.” Fire is gifted at adapting her sensibilities to embrace the way consumers are engaging with retail today on trend, color, and style.

Fire’s passion for design led her to start Design Works International, a lifestyle company in NYC, that serves as both a design think tank and a working studio where textiles, home furnishings, and fashion come to life. Her approach to design, coupled with her keen eye for trends, has landed her as one of the leading lifestyle and design experts in the world. Fire has designed everything from corporate showcases to museum exhibits and even celebrity product lines. Currently, she serves as Design Director for HGTV HOME, where she oversees the brand’s design direction and image, while working directly with partners Bassett Furniture and Sherwin-Williams to bring consumers affordable yet on-trend home products.

AV Requirements:
LCD Projector and Screen
Internet Connection
Lavaliere Microphone

References:
References are available upon request from the speaker.

Speaker Fees:
Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Negotiating Licensing Deals for Retail Design

Description:
For more than two decades, Nancy Fire has been at the epicenter of some of the world’s most exciting lifestyle trends. She has worked with leading brands and celebrities to capitalize on the emerging trends she curates to develop new product lines.

Her fine arts background, along with her focus on curation and style, has helped her look at the world of design with “eyes wide open.” Fire is gifted at adapting her sensibilities to embrace the way consumers are engaging with retail today on trend, color, and style.

Fire’s passion for design led her to start Design Works International, a lifestyle company in NYC, that serves as both a design think tank and a working studio where textiles, home furnishings, and fashion come to life. Her approach to design, coupled with her keen eye for trends, has landed her as one of the leading lifestyle and design experts in the world. Fire has designed everything from corporate showcases to museum exhibits and even celebrity product lines. Currently, she serves as Design Director for HGTV HOME, where she oversees the brand’s design direction and image, while working directly with partners Bassett Furniture and Sherwin-Williams to bring consumers affordable yet on-trend home products.

AV Requirements:
LCD Projector and Screen
Internet Connection
Lavaliere Microphone

References:
References are available upon request from the speaker.

Speaker Fees:
Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Using Design to Breathe New Life Into An Aging Brands

Description:
For more than two decades, Nancy Fire has been at the epicenter of some of the world’s most exciting lifestyle trends. She has worked with leading brands and celebrities to capitalize on the emerging trends she curates to develop new product lines.

Her fine arts background, along with her focus on curation and style, has helped her look at the world of design with “eyes wide open.” Fire is gifted at adapting her sensibilities to embrace the way consumers are engaging with retail today on trend, color, and style.

Fire’s passion for design led her to start Design Works International, a lifestyle company in NYC, that serves as both a design think tank and a working studio where textiles, home furnishings, and fashion come to life. Her approach to design, coupled with her keen eye for trends, has landed her as one of the leading lifestyle and design experts in the world. Fire has designed everything from corporate showcases to museum exhibits and even celebrity product lines. Currently, she serves as Design Director for HGTV HOME, where she oversees the brand’s design direction and image, while working directly with partners Bassett Furniture and Sherwin-Williams to bring consumers affordable yet on-trend home products.

AV Requirements:
LCD Projector and Screen
Internet Connection
Lavaliere Microphone

References:
References are available upon request from the speaker.

Speaker Fees:
Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Sara Chiarilli

Contact Information

Chapter: Florida
Phone: 941.539.4322
Email: sara_chiarilli@artfulconceptions.net
Website: artfulconceptions.net

Topics

Designing for the Client not the Designer

Description:
Sara has worked on projects all over the country. Her work has been on HGTV, ABC, CBS, NBC and in intetnational design publications. Sara is the featured interior designer for ABC’s Morning Blend Tampa Bay and her book Designing You came out in 2017. Sara has beenan expert contributor to companies such as Sears, Realtor.com, USNews and World Reports and Bed, Bath and Beyond for style trends and how to offer advice to their customers. Sara loves to help designers to know who their target market is and how to create designs for their clients that will sell.

AV Requirements:
LCD Projector and Screen

References:
References are available upon request from the speaker.

Speaker Fees:
Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Artfully Curated

Description:
Sara Chiarilli has worked on projects all over the country. Her work has been on HGTV, ABC, CBS, NBC, and in international design publications. Sara is the featured interior designer for ABC’s Morning Blend Tampa Bay and her bood Designing You came out in 2017. Sara has been an expert contributor to companies such as Sears, Realtor.com, USNews and World Reports and Bed Bath and Beyond for style trends and how to officer advice for their customers. Sara loves to help designers to know who their target market is and how to create designs for their clients that will sell.

AV Requirements:
LCD Projector and Screen

References:
References are available upon request from the speaker.

Speaker Fees:
Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Stacy Garcia

Contact Information

Chapter: New York
Phone: 845.426.0756
Email: stacy@stacygarciainc.com
Website: stacygarcia.com
Download: Speaking Engagement PDF

Topics

Marketing and Branding, et al.

Description:
Speaker Stacy Garcia is available for speaking engagements in the following areas of expertise:

1) Marketing & Branding
2) Inspiration & Motivation
3) Future Trends: Design & Color
4) Art of Forecasting
5) Creative Thinking
6) Business Innovation
7) Sales Motivation & Training
8) Universities

AV Requirements:
Lectern/Podium
LCD Projector and Screen
Handheld Microphone
Lavaliere Microphone
Standing Microphone

References:
Su Hilty: hiltybrady@aol.com
Dina Caruso: dina@dinacaruso.com
Kelli Ellis: designerkelliellis@gmail.com

Speaker Fees:
Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Susan J. Slotkis

Contact Information

Chapter: Florida
Phone: 646.354.3716
Email: sslotkis@nyc.rr.com
Website: susanslotkis.com

Topics

Connect the Dots…Design in Context

Description:
This informative and engaging presentation is designed to help connect design styles to the context of history, culture, events and meaning. Visual imagery and commentary highlight significant themes, details, and events from the past…from the antiquities to contemporary time. Be guided and inspired to incorporate these ideas into new projects.

CEU Credits:
IDCEC (Interior Design Continuing Education Council) – approved and carries 0.2 CEUs for ASID, IDC, IDEC, and IIDA members. (A one-hours version fo this program is available as a non-IDCEC course).

AV Requirements:
Lectern/Podium
LCD Projector and Screen
Lavaliere Microphone

References:
Susan Hirsh, FIFDA, IFDA Past President
Laura Davis, former IFDA member, IFDA Texas Chapter Past President

Speaker Fees:
Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Color Perception and Psychology

Description:
Color is considered a powerful design tool in the built environment. Decisions related to color are best made with scientific knowledge of the attributes of color. This course highlights how perception of color directs human response in behavior and emotion. It demonstrates how perception is influenced by personal experiences and cultural identifications. The meaning of color as it has changed over time and place is explored, concluding with future directions.

CEU Credits:
This course has been approved by IDCEC (Interior Design Continuing Education Council), for 0.2CEUs for ASID, IDC, IDEC and IIDA. (A one-hour version of this program is available as a non-IDCEC course.)

AV Requirements:
Lectern/Podium
LCD Projector and Screen
Lavaliere Microphone

References:
Kathryn Robbins, Past Director at Large, International Board of Directors and IFDA Philadelphia Chapter Past-President
Carolyn Bear-Rogow, Past President, IFDA FL Chapter, Chapter Advisor, IFDA-EF President

Speaker Fees:
Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Notes of Interest:
This course has been well-received and reviewed by various IFDA chapters and other audiences over many years.

Accessories: Style & Substance

Description:
This is a visual journey that treats the category of accessories not as an afterthought, but as a significant component of the design process. Functional and decorative items, from fine arts to hardware, are explored plus insights into display and grouping. The psychology behind “collecting” is yet another facet to this PowerPoint presentation.

AV Requirements:
Lectern/Podium
LCD Projector and Screen
Lavaliere Microphone

References:
Susan Hirsh, FIFDA, IFDA Past President
Marilyn Waga, founder and floral designer, Belle Fleur, NYC

Speaker Fees:
Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Notes of Interest:
This course was first premiered at NYDC (200 Lex) at Apropos showroom, organized by IFDA NY Chapter. It has since become a course at NYU, NeoCon, as well as a popular topic on cruise ships!

Design Directions and Trends

Description:
What are the influencing factors and design drivers and their impact on design? Staying ahead of the curve gives the designer that extra edge. This up-to-date report is far reaching and describes, with compelling images, four trend directions (and counter-trends as well).

CEU Credits:
CEU Credit: 0.1

AV Requirements:
Lectern/Podium
LCD Projector and Screen
Lavaliere Microphone

References:
Marsha Koch, IFDA FL President
Susan Keithler, Princeton Women’s Club Board Member

Speaker Fees:
Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Notes of Interest:
Delivered in many iterations over time, this far-reaching presentation has been recently given IDCEC -approved status as a .1 CEU. It was debuted in this status for the IFDA FL Chapter Day of Design, in the Miami Design District.

Elements and Principles of Design

Description:
A journey from the simple line to the complexities of harmony. Refresh and reconsider the basics of line, pattern, texture, scale, light and color: proportion, balance, rhythm, contrast, emphasis, and harmony. These foundations apply to many areas of design including architecture, interior design, textile design, graphics, and fine arts.

AV Requirements:
Lectern/Podium
LCD Projector and Screen
Lavaliere Microphone

References:
Osaru Alile, Founder of PAID Summit, Nigeria, Africa

Speaker Fees:
Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Notes of Interest:
While this program stems from a full foundational course it can be customized successfully in abridged versions from a minimum of a one-hour overveiw to a series of lectures. It was recently customized into a one-hour recorded format for an online presentation for the first Pan-African Interior Design Summit.

Historical Styles Inspiring New Kitchen & Baths

Description:
Looking back over time on how we have approached basic and often elaborate needs and rituals around eating and cleansing. What are today’s trends?

AV Requirements:
Lectern/Podium
LCD Projector and Screen
Lavaliere Microphone

References:
Florence Perchuk, Past President, NKBA NY Chapter
Dawn DeLuca, Past President, NKBA Wetchester Chapter

Speaker Fees:
Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Notes of Interest:
This course was accredited for NKBA for both the NYC and Westchester County chapters.

Wabi Sabi Spirit and Style

Description:
Based on the Japanese notion of imperfection as beauty. Discover the richness and spirit in the changing nature of patina, texture, transcendence, even decay.

AV Requirements:
Lectern/Podium
LCD Projector and Screen
Lavaliere Microphone

References:
Kathryn Robbins, Past-President, IFDA Philadelphia Chapter
Susan Schaffer, design enthusiast

Speaker Fees:
Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Notes of Interest:
Recipient of the IFDA Educational Foundation’s Barbara Brock Grant

Speakers Bureau Application

 

IFDA Members interested in joining the Speakers Bureau should complete the Speakers Bureau Application and return the Application to IFDA Headquarters. The IFDA Speakers Bureau Committee will review Applications, check references and determine if a member is accepted into this prestigious program.

 

Download Application

BE CONFIDENT. KNOW THE INDUSTRY.

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