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Nancy Fire

Contact Information

Chapter: New York
Phone: 212.594.0777
Email: nfire@designworksintl.com

Topics

Describing Latest Design Trends and How to Leverage Them In Your Own Designs

Description:
For more than two decades, Nancy Fire has been at the epicenter of some of the world’s most exciting lifestyle trends. She has worked with leading brands and celebrities to capitalize on the emerging trends she curates to develop new product lines.

Her fine arts background, along with her focus on curation and style, has helped her look at the world of design with “eyes wide open.” Fire is gifted at adapting her sensibilities to embrace the way consumers are engaging with retail today on trend, color, and style.

Fire’s passion for design led her to start Design Works International, a lifestyle company in NYC, that serves as both a design think tank and a working studio where textiles, home furnishings, and fashion come to life. Her approach to design, coupled with her keen eye for trends, has landed her as one of the leading lifestyle and design experts in the world. Fire has designed everything from corporate showcases to museum exhibits and even celebrity product lines. Currently, she serves as Design Director for HGTV HOME, where she oversees the brand’s design direction and image, while working directly with partners Bassett Furniture and Sherwin-Williams to bring consumers affordable yet on-trend home products.

AV Requirements:
LCD Projector and Screen
Internet Connection
Lavaliere Microphone

References:
References are available upon request from the speaker.

Speaker Fees:
Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Developing An Eye for Spotting Break-Through Designs

Description:
For more than two decades, Nancy Fire has been at the epicenter of some of the world’s most exciting lifestyle trends. She has worked with leading brands and celebrities to capitalize on the emerging trends she curates to develop new product lines.

Her fine arts background, along with her focus on curation and style, has helped her look at the world of design with “eyes wide open.” Fire is gifted at adapting her sensibilities to embrace the way consumers are engaging with retail today on trend, color, and style.

Fire’s passion for design led her to start Design Works International, a lifestyle company in NYC, that serves as both a design think tank and a working studio where textiles, home furnishings, and fashion come to life. Her approach to design, coupled with her keen eye for trends, has landed her as one of the leading lifestyle and design experts in the world. Fire has designed everything from corporate showcases to museum exhibits and even celebrity product lines. Currently, she serves as Design Director for HGTV HOME, where she oversees the brand’s design direction and image, while working directly with partners Bassett Furniture and Sherwin-Williams to bring consumers affordable yet on-trend home products.

AV Requirements:
LCD Projector and Screen
Internet Connection
Lavaliere Microphone

References:
References are available upon request from the speaker.

Speaker Fees:
Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Negotiating Licensing Deals for Retail Design

Description:
For more than two decades, Nancy Fire has been at the epicenter of some of the world’s most exciting lifestyle trends. She has worked with leading brands and celebrities to capitalize on the emerging trends she curates to develop new product lines.

Her fine arts background, along with her focus on curation and style, has helped her look at the world of design with “eyes wide open.” Fire is gifted at adapting her sensibilities to embrace the way consumers are engaging with retail today on trend, color, and style.

Fire’s passion for design led her to start Design Works International, a lifestyle company in NYC, that serves as both a design think tank and a working studio where textiles, home furnishings, and fashion come to life. Her approach to design, coupled with her keen eye for trends, has landed her as one of the leading lifestyle and design experts in the world. Fire has designed everything from corporate showcases to museum exhibits and even celebrity product lines. Currently, she serves as Design Director for HGTV HOME, where she oversees the brand’s design direction and image, while working directly with partners Bassett Furniture and Sherwin-Williams to bring consumers affordable yet on-trend home products.

AV Requirements:
LCD Projector and Screen
Internet Connection
Lavaliere Microphone

References:
References are available upon request from the speaker.

Speaker Fees:
Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Using Design to Breathe New Life Into An Aging Brands

Description:
For more than two decades, Nancy Fire has been at the epicenter of some of the world’s most exciting lifestyle trends. She has worked with leading brands and celebrities to capitalize on the emerging trends she curates to develop new product lines.

Her fine arts background, along with her focus on curation and style, has helped her look at the world of design with “eyes wide open.” Fire is gifted at adapting her sensibilities to embrace the way consumers are engaging with retail today on trend, color, and style.

Fire’s passion for design led her to start Design Works International, a lifestyle company in NYC, that serves as both a design think tank and a working studio where textiles, home furnishings, and fashion come to life. Her approach to design, coupled with her keen eye for trends, has landed her as one of the leading lifestyle and design experts in the world. Fire has designed everything from corporate showcases to museum exhibits and even celebrity product lines. Currently, she serves as Design Director for HGTV HOME, where she oversees the brand’s design direction and image, while working directly with partners Bassett Furniture and Sherwin-Williams to bring consumers affordable yet on-trend home products.

AV Requirements:
LCD Projector and Screen
Internet Connection
Lavaliere Microphone

References:
References are available upon request from the speaker.

Speaker Fees:
Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Stacy Garcia

Contact Information

Chapter: New York
Phone: 845.426.0756
Email: stacy@stacygarciainc.com
Website: stacygarcia.com
Download: Speaking Engagement PDF

Topics

Marketing and Branding, et al.

Description:
Speaker Stacy Garcia is available for speaking engagements in the following areas of expertise:

1) Marketing & Branding
2) Inspiration & Motivation
3) Future Trends: Design & Color
4) Art of Forecasting
5) Creative Thinking
6) Business Innovation
7) Sales Motivation & Training
8) Universities

AV Requirements:
Lectern/Podium
LCD Projector and Screen
Handheld Microphone
Lavaliere Microphone
Standing Microphone

References:
Su Hilty: hiltybrady@aol.com
Dina Caruso: dina@dinacaruso.com
Kelli Ellis: designerkelliellis@gmail.com

Speaker Fees:
Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Jody Seivert

Contact Information

Chapter: New England
Phone: 877.663.9663
Email: jody@onexone.com
Website: sellitorscheduleit.com

Topics

For Designers Only | Creating Conversations of Expectation

Description:
A multi-layered communication process for collecting information from the client, detailing the design relationship and designer expectations, and gaining commitments from the client to move forward. It also includes managing difficult conversations (like dealing with discount requests and internet shopping) and dealing with different behavioral styles effectively.

CEU Credits:
For Designers Only / Creating Conversations of Expectation – .2 CEU’s IDCEC#8659

AV Requirements:
LCD Projector and Screen
Lavaliere Microphone

References:
James Druckman, President/CEO – New York Design Center – 212-679-9500 x15
Jobst T. Blachy, President/CEO – Rose Tarlow-Melrose House – 323-651-2202

Speaker Fees:
Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Pricing Design

Description:
The culmination and comparison of a 3 year study of pricing practices of interior designers through the economic changes and the shifting research and buying habits of the affluent public who use designers.This includes a group exercise to compare different pricing strategies to determine profitability and the best plan to use for the project. Also included are specific sales and marketing actions to take that will increase the number of prospects, improve designer efficiency, and decrease client misuse of designer time and talent.

CEU Credits:
Pricing Design – .2 CEU’s IDCEC#101268

AV Requirements:
LCD Projector and Screen
Lavaliere Microphone

References:
James Druckman, President/CEO – New York Design Center – 212-679-9500 x15
Jobst T. Blachy, President/CEO – Rose Tarlow-Melrose House – 323-651-2202

Speaker Fees:
Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Probing and Prioritizing/Pricing and Profitability

Description:
The first part “Probing and Prioritizing” is 60 minutes devoted to ‘opening’ the interaction between and designer and prospective client. It includes:

  • The telephone screen format – to identify quickly if you can move to the next step
  • The initial visit – what the objective is an how to meet that objective
  • Customer preparation and homework – how to determine their true commitment and willingness to participate in YOUR process
  • Your website and collateral material – how to use it to help the client move forward and say ‘Yes’ quicker

Prior to this section, the designers to fill out an anonymous, brief questionnaire about their pricing, hourly charge, mark up and mark down, and profit margins. The program is offered with a break between sessions…during that break their information is collated and loaded it into the presentation so that they learn the averages and median numbers of their marketplace and competition. This is GREAT information!

The second part “Pricing and Profitability” is 60 minutes devoted to ‘structuring’ the sales process to maximize profitability. It includes:

  • Hourly rates – how do you charge and how do you compare to your competition?
  • Mark up and Mark down – which is best and for which project?
  • Profit and Profit margins – what are they are why are they important to you?

To summarize the material – designers participate in a group exercise with all of the elements of a project and determine the profitability of the project and if they should take it on or not. It’s EYE-OPENING to see how they engage in this new perspective and way of doing business.

CEU Credits:
This program has .2 IDCEC CEU’s when offered together – .1 CEU for each segment, .2 total. And with the ASID increased in required CEU’s from .6 to 1.0 in a 2 year period, this .2 CEU program is great for you! It also has .3 CEU’s from CQRID for IDS designers.

AV Requirements:
LCD Projector and Screen

References:
James Druckman, President/CEO – New York Design Center – 212-679-9500 x15
Jobst T. Blachy, President/CEO – Rose Tarlow-Melrose House – 323-651-2202

Speaker Fees:
Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Profitable Partnerships

Description:
A program for designers on how to market, qualify, sell professional design services. Also, how to create partnerships with design center showrooms that will strengthen designer skills and improve designer sales results.

CEU Credits:
Profitable Partnerships – .2 CEU’s IDCEC#8795

AV Requirements:
LCD Projector and Screen
Lavaliere Microphone

References:
James Druckman, President/CEO – New York Design Center – 212-679-9500 x15
Jobst T. Blachy, President/CEO – Rose Tarlow-Melrose House – 323-651-2202

Speaker Fees:
Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Susan J. Slotkis

Contact Information

Chapter: Florida
Phone: 646.354.3716
Email: sslotkis@nyc.rr.com
Website: susanslotkis.com

Topics

Connect the Dots…Design in Context

Description:
This informative and engaging presentation is designed to help connect design styles to the context of history, culture, events and meaning. Visual imagery and commentary highlight significant themes, details, and events from the past…from the antiquities to contemporary time. Be guided and inspired to incorporate these ideas into new projects.

CEU Credits:
IDCEC (Interior Design Continuing Education Council) – approved and carries 0.2 CEUs for ASID, IDC, IDEC, and IIDA members. (A one-hours version fo this program is available as a non-IDCEC course).

AV Requirements:
Lectern/Podium
LCD Projector and Screen
Lavaliere Microphone

References:
Susan Hirsh, FIFDA, IFDA Past President
Laura Davis, former IFDA member, IFDA Texas Chapter Past President

Speaker Fees:
Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Color Perception and Psychology

Description:
Color is considered a powerful design tool in the built environment. Decisions related to color are best made with scientific knowledge of the attributes of color. This course highlights how perception of color directs human response in behavior and emotion. It demonstrates how perception is influenced by personal experiences and cultural identifications. The meaning of color as it has changed over time and place is explored, concluding with future directions.

CEU Credits:
This course has been approved by IDCEC (Interior Design Continuing Education Council), for 0.2CEUs for ASID, IDC, IDEC and IIDA. (A one-hour version of this program is available as a non-IDCEC course.)

AV Requirements:
Lectern/Podium
LCD Projector and Screen
Lavaliere Microphone

References:
Kathryn Robbins, Past Director at Large, International Board of Directors and IFDA Philadelphia Chapter Past-President
Carolyn Bear-Rogow, Past President, IFDA FL Chapter, Chapter Advisor, IFDA-EF President

Speaker Fees:
Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Notes of Interest:
This course has been well-received and reviewed by various IFDA chapters and other audiences over many years.

Accessories: Style & Substance

Description:
This is a visual journey that treats the category of accessories not as an afterthought, but as a significant component of the design process. Functional and decorative items, from fine arts to hardware, are explored plus insights into display and grouping. The psychology behind “collecting” is yet another facet to this PowerPoint presentation.

AV Requirements:
Lectern/Podium
LCD Projector and Screen
Lavaliere Microphone

References:
Susan Hirsh, FIFDA, IFDA Past President
Marilyn Waga, founder and floral designer, Belle Fleur, NYC

Speaker Fees:
Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Notes of Interest:
This course was first premiered at NYDC (200 Lex) at Apropos showroom, organized by IFDA NY Chapter. It has since become a course at NYU, NeoCon, as well as a popular topic on cruise ships!

Design Directions and Trends

Description:
What are the influencing factors and design drivers and their impact on design? Staying ahead of the curve gives the designer that extra edge. This up-to-date report is far reaching and describes, with compelling images, four trend directions (and counter-trends as well).

CEU Credits:
CEU Credit: 0.1

AV Requirements:
Lectern/Podium
LCD Projector and Screen
Lavaliere Microphone

References:
Marsha Koch, IFDA FL President
Susan Keithler, Princeton Women’s Club Board Member

Speaker Fees:
Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Notes of Interest:
Delivered in many iterations over time, this far-reaching presentation has been recently given IDCEC -approved status as a .1 CEU. It was debuted in this status for the IFDA FL Chapter Day of Design, in the Miami Design District.

Elements and Principles of Design

Description:
A journey from the simple line to the complexities of harmony. Refresh and reconsider the basics of line, pattern, texture, scale, light and color: proportion, balance, rhythm, contrast, emphasis, and harmony. These foundations apply to many areas of design including architecture, interior design, textile design, graphics, and fine arts.

AV Requirements:
Lectern/Podium
LCD Projector and Screen
Lavaliere Microphone

References:
Osaru Alile, Founder of PAID Summit, Nigeria, Africa

Speaker Fees:
Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Notes of Interest:
While this program stems from a full foundational course it can be customized successfully in abridged versions from a minimum of a one-hour overveiw to a series of lectures. It was recently customized into a one-hour recorded format for an online presentation for the first Pan-African Interior Design Summit.

Historical Styles Inspiring New Kitchen & Baths

Description:
Looking back over time on how we have approached basic and often elaborate needs and rituals around eating and cleansing. What are today’s trends?

AV Requirements:
Lectern/Podium
LCD Projector and Screen
Lavaliere Microphone

References:
Florence Perchuk, Past President, NKBA NY Chapter
Dawn DeLuca, Past President, NKBA Wetchester Chapter

Speaker Fees:
Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Notes of Interest:
This course was accredited for NKBA for both the NYC and Westchester County chapters.

Wabi Sabi Spirit and Style

Description:
Based on the Japanese notion of imperfection as beauty. Discover the richness and spirit in the changing nature of patina, texture, transcendence, even decay.

AV Requirements:
Lectern/Podium
LCD Projector and Screen
Lavaliere Microphone

References:
Kathryn Robbins, Past-President, IFDA Philadelphia Chapter
Susan Schaffer, design enthusiast

Speaker Fees:
Fees paid to a member of the IFDA Speakers Bureau will be mutually determined between the program participant and the organization hiring the speaker.

Notes of Interest:
Recipient of the IFDA Educational Foundation’s Barbara Brock Grant

Diane Williams

Contact Information

Chapter: Richmond
Company: Art to Di for
Phone: 804.894.1409
Email: diane@arttodifor.com

Topics

Painted Design Solutions to Enhance your Business-How to Collaborate with Decorative Painters

Learning Objectives:

  • Understand the language and vocabulary, and the different types of decorative painting.
  • Understand traditional, new, and potential applications and surfaces that can be painted.
  • Understand the mechanics of how Architects, Interior Designers, and Decorative Painters can collaborate.
  • Understand who professional decorative painters are, their educational background, and where to find them.

IDAL is a 501(c)3 organization, empowering professional artisans and proudly assembles a yearly National Convention for our members and non-members to come together and expand their portfolios and grow their businesses.

www.decorativeartisans.org

CEU Credits:
CEU approved by IDCEC- class code CC-109206-1000, 1 credit hour

AV Requirements:
LCD Projector & Screen
Handheld Microphone

References:
Susan Jaimeson, Bridget Beari Designs – 804-321-4747   susan@bridgetbeari.com
Paul Lamborn, Tech Painting – Current IFDA Richmond chapter president – 804-774-1296 | plamborn@techpainting.com

Biography

Diane Williams, a Past President of International Decorative Artisans League, IDAL Outreach Chairperson and owner of Art to Di For in Richmond, VA. Diane has extensive training in decorative painting via private workshops and nationally recognized painting programs. With an art career spanning 20 years of experience, Diane creates custom innovative finishes in high-end residential and commercial venues.

Speakers Bureau Application

 

IFDA Members interested in joining the Speakers Bureau should complete the Speakers Bureau Application and return the Application to IFDA Headquarters. The IFDA Speakers Bureau Committee will review Applications, check references and determine if a member is accepted into this prestigious program.

 

Download Application

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