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IFDA NY- Fragrance in the Home
Wednesday November 17 @ 11:00 am - 12:00 pm EST
A Scented Home
As a result of the pandemic, consumers have become home-centric. From home goods and home renovations to home cooking and comfort foods, home fragrance and self-care are driving air care market activity.
Amy Marks-McGee’s trend presentation focuses on home fragrance trends including candles, air fresheners, and tech driven fragrance devices. In addition, this presentation will briefly review the advantages of each type of home fragrance and tips on where to use them.
Wednesday, Nov 17th at 11:00 AM on Zoom
Amy Marks-McGee is an award-winning creative marketing professional with over twenty five years of success within the fragrance and flavor industry. Her work experience includes fine fragrance, air care, and personal care marketing for three leading fragrance houses. Amy’s strength is her ability to identify and analyze emerging trends early. She recognizes patterns across a variety of industries and concisely synthesizes the information into new product ideas. Amy has been recognized by Women in Flavor & Fragrance Commerce, Inc. for the 2011 Woman of the Year Award for her excellence in marketing and leadership. A writer and public speaker, she writes the Forward Thinking column in Perfumer & Flavorist magazine and contributes articles to industry specific trade publications.
Amy founded Trendincite LLC, a consulting company to help clients cull through, distill, and translate pertinent trend information into tangible products. The company’s core values are to engage all five senses, capture inspiration from unexpected places, and make the creative process enjoyable. Their clients include fragrance and flavor suppliers, consumer packaged goods manufacturers, and market research firms.
twitter: @trendincite;(888) 561-1229